Fit for Livet

Own Danish-authorised doctors, nurses and clinical dietitians. Any Danish pharmacy dispenses; there is no captive pharmacy, and the site links out to Lægemiddelstyrelsen’s own list of approved online retailers. Payment comes before the clinical gate.

Adm. direktør Valdemar Nygart, bestyrelsesformand Jesper Frode Nygart, the founding doctor and a specialist in general medicine.

Membership 299 DKK every four weeks, excluding medicine, after a free trial. It publishes its own drug price table: Ozempic 850 to 1,978 DKK, Wegovy 1,280 to 2,280 DKK, Mounjaro from 1,580 DKK per four weeks.

None disclosed. Bootstrapped and profitable.

32,000 patient courses self-reported against roughly 46,000 across the four largest Danish clinics. 1,410 Trustpilot reviews at 4.9 across four countries, 31 employees, FY2025 gross profit 36.8m DKK and net profit 8.8m DKK.

Rated as having major patient-safety problems in the first wave of Styrelsen for Patientsikkerhed inspections in 2023. The clinic whose 90-second telephone consultation triggered the August 2024 video rule. Admitted unlawful video marketing to DR in November 2025.

Three risk flags visible on its own public pages: it markets off-label Ozempic as the cheaper alternative to Wegovy, publishes cross-border price comparisons against Sweden and Germany, and publishes a dose-counting workaround for when a pen strength is out of stock. All three are hard to reconcile with lægemiddelloven §66 and with the objectivity requirement in the health-services marketing act.