Atlas / Topics
The arguments that cross borders
Some facts only make sense at country level. These are the ones that decide the shape of a business in eight countries at once.
The advertising wall researched
Every EU state bans advertising prescription medicines to the public. What differs is how far "advertising" reaches, and how hard anyone is looking.
7 sectionsThe Dutch route researched
Why every European cross-border structure runs through Venlo and Heerlen, and the three things that are wrong with the way people describe it.
5 sectionsThe pill changes the operation, not the law researched
Oral semaglutide deletes the cold chain, the largest cost and risk in online dispensing, and with it the fulfilment moat that protected incumbents.
5 sectionsThe economics are thinner than they look researched
A £300 monthly subscription that keeps £60 of it, for six months, at a customer acquisition cost nobody publishes.
6 sectionsWho can own a pharmacy researched
The single structural fact that decides whether you can own the margin or only rent it, and it varies more across Europe than anything else in this atlas.
3 sectionsGetting stock partial
The manufacturers have taken control of distribution, and that is now a bigger constraint on a new entrant than any regulator.
4 sectionsThe layer you can rent partial
Dispensing, prescribing, platform and certification are all buyable. Here is who actually sells them, and what is missing.
5 sectionsWhere to put the back office partial
Several markets are good places to employ clinicians and support staff and bad places to dispense. Do not confuse the two.
3 sections