Model
Mandatory video consultation, then a low monthly membership with the medicine billed separately by the pharmacy. Norwegian prescribers, e-resept, any pharmacy.
Pricing
499 NOK a month membership, medicine separate.
Funding
None disclosed. Bootstrapped.
Scale
Revenue NOK 5.65m at a 43 per cent operating margin, which is the only visibly profitable weight-loss operation found across all three Nordic sweeps.
Regulatory history
Runs ungated pages naming brands alongside prices, the opposite posture to Dr.Dropin, and in the same jurisdiction where DMP has just issued a stop order against a competitor for exactly that. The most exposed operator in Norway on the advertising axis.
Markets
Norway.
Covered in this atlas: Norway.
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