GLP-1 Atlas

Atlas / Companies / Voy

Voy

researched

UK men's-health-led telehealth brand, rebranded from Manual, now the most visible GLP-1 advertiser in Britain and the most frequently sanctioned.

Menwell Limited, no. 11476975 (England & Wales), incorporated 23 July 2018

Model

Own vertically integrated pharmacy, "own every step from consultation to sending out medicine". Prescribers are UK-based; a five-minute call is offered as an alternative to photo-based BMI verification.

Ownership

German operations run through FormelSkin Derma GmbH (Berlin) with dispensing via Kamille Apotheek in Venlo.

Pricing

Mounjaro roughly £214–359 by dose in the UK. In Germany, via myvoy.de, €173–349/month with a first-month promotion. A headline "£94 a month" claim was formally found misleading by the MHRA.

Funding

Roughly £59m+ across four rounds: €4.4m seed 2018, $30m Series A 2021, £29.2m September 2024, plus an undisclosed angel round September 2025. Investors include Felix Capital, Cherry Ventures, Waldencast, Octopus and Singular. Dealroom implies an EV of $155–232m on disclosed growth of +113% (2022), +144% (2023), +91% (2024).

Scale

No current PSC since March 2021, consistent with a VC-diluted cap table. A new holding company, Menwell Intl Holding Ltd (17057230), was incorporated 26 February 2026.

Regulatory history

Named in a BBC investigation (21 February 2026) over weight-loss jabs ordered "without full checks". ASA banned 13 of its social posts on 12 February 2026 and specifically ordered it to police its own refer-a-friend scheme. MHRA formally found against Menwell Ltd in December 2025 over the "£94 a month" claim.

In 2026

Acquired Morelife (UK weight management) around December 2025 and EarlyFit Health (India) in May 2026. Ran a Coleen Nolan ambassador campaign in August 2026.

Markets

United Kingdom, Germany, India.

Covered in this atlas: Germany, United Kingdom.

00

Sources on the summary above

Menwell Limited: company recordCompanies Houseverified
Voy company profileDealroom · 2026secondary
ASA bans weight-loss jab discount-code postsDiabetes.co.uk · 2026-02-12secondary