Austria
2.3researchedThe received wisdom that Austria requires in-person first contact is wrong: telemedicine has been explicitly lawful since January 2024 and fully remote private-pay clinics operate openly. The real blocks are a personal, non-transferable pharmacy licence and an outright ban on posting prescription medicines.
- Population
- 9.2m
- Currency
- EUR
- Region
- Western Europe
- Updated
- 2026-08-24
The six axes
Five is always better for an operator. Hover a label for the question it answers.
How it works here
The telemedicine correction [1][2][3]
This is the finding that overturns the usual reading of Austria. §49 Abs 2 ÄrzteG, amended effective 1 January 2024, explicitly permits doctors to practise persönlich und unmittelbar, aber auch durch Anwendung von Telemedizin. Two independent legal analyses agree that the statutory permission is unconditional and applies to private Wahlarzt practice.
The in-person-first-contact rule that appears in many summaries comes from the ÖGK Gesamtvertrag, the collective billing agreement, which conditions public-insurer reimbursement on the patient already being personally known to the doctor. It is a billing-eligibility condition. No primary source was found giving it independent disciplinary force outside billing, though one legal commentary questions whether it is applied uniformly.
That is why haelsi weight and Weight Doctors can market a fully remote service with e-Rezept redemption at any Austrian pharmacy.
Ownership and mail order, both closed [1][2]
Under §9 and §12 Apothekengesetz the Konzession to run a public pharmacy is a personal operating right that cannot be transferred, locking ownership to an individual licensed pharmacist. Applicants must also complete a five-year post-qualification Quinquennium, and new concessions face a need test.
On mail order the position is unambiguous: online sale of prescription medicines to Austria is prohibited under §59 Abs 8 AMG, and importing from unauthorised sources separately breaches §17 Abs 1 AWEG 2010. Austrian law governs regardless of the seller’s home rules, so a medicine sold over the counter in Germany is still illegal to post into Austria if Austria classifies it prescription-only.
Reimbursement: a narrow Wegovy carve-out and a Mounjaro holding pattern [1][2][3]
From about February 2026 Austrian social-insurance funds began covering Wegovy under a narrow special arrangement: adolescents aged 12 to 20 with six months of prior unsuccessful treatment, adult-equivalent BMI over 30 and at least one comorbidity, prescribed only through paediatric obesity centres; and adults who are bariatric-surgery candidates with prior failed therapy, prescribed only through ÖGAMC reference centres. Wegovy 2.4mg was cut from 333 to 282.50 euros a month and 1.7mg to 244.85 euros in the same move.
Mounjaro (all six KwikPen strengths, ATC A10BX16) entered the Red Box of the Erstattungskodex on 9 January 2026. Red Box is the transitional status for a drug newly filed for reimbursement review. It is not reimbursement: costs are covered only where no adequate alternative exists and the prescriber obtains prior chefärztliche Bewilligung case by case. In practice Mounjaro remains overwhelmingly self-pay, now formally in process.
The pill has not launched here [1][2]
The European Commission approved the oral Wegovy tablet EU-wide in mid-July 2026, which applies automatically in Austria. Novo Nordisk is running a staggered rollout: Germany launches 1 September 2026, and Novo Nordisk Austria explicitly stated it could not yet give an Austrian date, citing a phased approach to ensure availability in each country. There is therefore no Austrian price or reimbursement position yet.
Enforcement [1]
No formal action against a named GLP-1 telehealth operator or advertiser was found in Austrian trade press or court reporting for 2025 or 2026, despite targeted searching. BASG’s only relevant activity is a 4 September 2025 public warning on the EU-wide rise in illegal and counterfeit GLP-1 products, naming no companies. Read that as an absence in the public record rather than proof that nothing has happened.
Who is already there
| Name | Model | Price |
|---|---|---|
| haelsi weight | 100% telemedizinisch, free eligibility check, e-Rezept redeemable at any Austrian pharmacy, 20% discount at partner pharmacies | From 69 euros/month care fee, medication separate |
| Weight Doctors | In person, phone or video, network of 50+ Fachärzte, attached to a bariatric-surgery clinic group | 599 euros/3 months or 1,399 euros/12 months, medication separate |
| Dr. Sperker Chirurgie (Vienna) | Wahlarzt clinic, self-pay, hybrid | 150 euros initial consult including bloodwork, 120 euros follow-up every 8 weeks, medication 150 to 200 euros/month |
| Dr. Victoria Lazarescu (Linz and Vienna) | Wahlarzt clinic Abnehmspritze service under medical supervision | Not published |
| TeleClinic | German-headquartered video consultation service also marketing to Austrian users | Austrian pricing not published |
Routes in, and walls
What works viable
- A doctor-led private-pay Wahlarzt telehealth brand using Austrian-registered physicians, with e-Rezept redemption at any existing pharmacy. No pharmacy ownership needed, and the 2024 amendment makes it explicitly lawful.
What does not blocked
- Owning an Austrian pharmacy as a foreign company or non-pharmacist.
- Any mail-order or ship-the-drug model. Illegal, with real fines and destruction of the package.
- Public advertising naming Wegovy or Mounjaro with price or availability claims, including advertising a discount you are otherwise allowed to give.
How to make it work
The recommended entry path for a non-pharmacist operator running an own brand with a partner pharmacy. Read it against the six axes above, not instead of them.
A doctor-led private-pay Wahlarzt telehealth brand using Austrian-registered physicians, with e-Rezept redemption at any pharmacy.
No pharmacy ownership is needed and none is available on sensible terms. The Wahlarzt route is a genuine, established private-pay channel, and the 2024 amendment improved the position for remote treatment. Mail order for prescription medicines is effectively closed, so this is a prescribe-and-collect market.
- Contract Austrian-registered physicians on a Wahlarzt basisThis is the whole structure. Get it right and the rest follows.
- Build to e-Rezept and let patients collect anywhereDo not attempt a mail-order model; the score on that axis is zero for a reason.
- Read the advertising rules carefully before any paid mediaAustria scores 1 out of 5 on advertising room, among the tightest in the atlas.
No mail order and almost no advertising room, so the funnel is expensive to fill and inconvenient to complete.
Low capital, low ceiling.
What has happened
What we could not establish
Kept visible on purpose. These are the gaps a decision would have to close.
- When does Mounjaro move from Red Box to a defined Yellow or Green category, and on what indication criteria?
- Does any BASG or AGES enforcement action against a named telehealth or advertising operator exist in records not indexed by general search?
- What is the Austrian launch date and price for the oral pill?
- Has the ÖGK first-contact rule ever been tested in a tribunal, given the critical commentary questioning uniform application?
Sources
Every non-obvious claim above links here. Confidence tags are applied strictly.